NPR Reviews Provided by
Hotel Laurance
TripAdvisor Traveler Rating: 111 reviews
Mice infested
User: RenaR_11 from: Ottawa, Canada
Published Date: Jan, 8, 2023
Travel Date: Sep, 1, 2022
Rating: 1
Booked with our two month old. First morning: I found a mice dropping on the baby’s blanket. Then, I saw a mouse come in. We left ASAP. At home we found more droppings and chewed up stuff in our bags.
Subratings:

No Guest Focus, No Attention to Detail, Eye-Watering Reek of Mothballs
User: rugby007 from: Alexandria, Virginia
Trip Type: Couples
Published Date: Oct, 16, 2022
Travel Date: Oct, 1, 2022
Rating: 2
I open with some philosophy on hotels and guests: when you pay a lot for a hotel room, you expect a lot. This seems pretty straightforward. When I pay a lot I expect two things: 1) guest/customer focus, and; 2) attention to detail. Neither was the case at Hotel Laurance. So, the cost for this room, final, with the taxes, was just short of $550. For one night…in our case about 14 hours, actually. Now, having just booked upcoming stays in Denver and Boulder, I can tell you that the Marriott in both of these metro locations is nowhere near $550/night. And this room is in Luray, central VA. While a nice weekend destination and it being the opening of the delightful fall season, Luray just isn’t a white-hot metropolitan destination of destiny, adventure, and romance. So given this cost at this location, I expected a unique and personalized experience. First, is the Laurance really a hotel? No, it’s not. I did a couple of quick searches for definitions and it seems a hotel is “an establishment providing accommodations, meals, and other services for travelers and tourists.” So Laurance makes it on accommodation, but not on meals, or on other services. Definitely not a B&B, as there is no breakfast here. The name sounds awesome, but you do not get a hotel experience at Hotel Laurance. From the online booking site: “Each room has a full kitchen…” Nope. Ours did not. The same site says the rooms have a microwave and fridge. Nope. If you book here, you’d better call ahead and find out. I had no direct interaction with the staff, none at all, just a couple of text messages the day of our stay that gave me the door code to the building and to the room. And there was a little note in the room wishing us a pleasant stay. That’s all, the entirety of our interaction, including after our stay. That’s not customer focus. The room card said the “office hours” are 0800-1400, and the hotel book said there was staff on-site until 1700, but we saw no one, not even housekeeping. No staff at all, the entire time we were there. The only other folks we saw were guests, two of whom asked me if I could assist them. There was a phone number to call, but it was written as an “after-hours emergency” number. I note that the use of “emergency” here is a discouragement to call. If they really welcomed calls—that would be proactive customer focus—it would read more like: “If you need anything, anything at all, please call…” Arrival and Parking: It’s right on one of the main streets through town, close to the Luray old-town center, easy to find. Free parking on the side and in the back, where there is an entrance. We had a handicap spot right out front, and there was a nice ramp to a secondary door for accessible use—nicely done. This venue is in a renovated, cool historic building—nice. Inside there is a common room/lounge, and an outdoor deck. There is a small coffee/tea stand in the main hallway; there is no lobby, just the hallway. There was also a keurig-style coffee service in the room. The room did not have a fridge. The Room: first impressions are everything, and our first impression was the overpowering REEK of mothballs. Not just a strong smell; I could feel it in my eyes. I could literally taste it in my mouth. A thick, pervasive smell of camphor. Well, we’ll just open the windows…uh, no, you can’t open any of them. We tried having the room door open, but being on the first floor right outside a main stairwell, foot traffic of other guests resulted in zero privacy. I eventually managed to set the room temp on the A/C control to 64 so it was going full-blast. That made the smell tolerable by the time we returned from dinner…but had the room chilly for the duration of our stay. Not customer focus…I mean, does anyone from the staff come into this room and think to themselves, “Say, that mothball smell is JUST where we like it…?” Any staff noticing this and thinking that it might not be acceptable to guests? The room was nicely appointed, clean. It was obvious a lot of thought and care had gone into the design and furnishing of the room. That’s fine, that’s proprietor focus. But a number of little things showed lack of guest focus. There was a nice chandelier above the coffee service table…hung at about 5’10. Me at 6’4”, my face was right into the lighting. Lack of customer focus. The bed was quite hard/stiff. Me, I like that. My partner, not so much. There’s only one night stand, when there should be two. There are no USB ports for device charging anywhere in the room. Lack of guest focus. Our room did not have a closet, only a small armoire, small, as in I was taller than the armoire. There was no dresser. There were no luggage racks in the room, and no clear place to put luggage, so we ended up using the bench at the bottom of the bed and the loveseat across the room. I found a previous guest’s left-behind makeup in a drawer of the armoire. Lack of attention to detail. There was no table in the room, save for the one filled by the coffee service. Lack of customer focus. The bathroom offered no counterspace whatsoever. None. There was a low small cabinet directly behind as you stood at the sink, and that was it for any kind of bathroom space. The toilet had its own little room, but also with no counter or shelf space whatsoever. Lack of guest focus. The shower was large and worked well; there was no tub. This is a trendy shower that opens directly out with no door or curtain, so we had to be careful of the slippery tiles for the inevitable water outside the shower area. Wi-fi: strong and consistent. The room card gave us the code, but it didn’t work for “Laurance Guest.” Took me a while to figure out that for whatever reason they’d provided the code for “Laurance Staff.” Turns out the other guest card note said to use the Staff login. Lack of attention to detail. There was no phone in the room. There was a large TV, with working cable, a good selection of channels. The remote was nice and responsive/quick—nice. Security: we noticed other rooms had door peepholes, but ours did not have one. Our room did not have a deadbolt only a door chain. Shocking lack of customer focus. Receipt: the printed welcome note says it will be emailed to me. It’s now more than a week after my stay, and I still have not received this email. I see that the charge posted to my credit card immediately on the day after our stay…but no receipt to the guest, as promised. And maybe just simple follow-up note, something like, “Thank you for your stay with us. Please come back.” For a 12-room “hotel.” Nope. Lack of both attention to detail and customer focus. Bottom Line: you get what you pay for…usually. Sometimes you don’t, and unfortunately this was the case at Hotel Laurance. The eye-watering mothball fog made it so much eaiser to notice all of the little things that should be a given for such expense. For the price it should have been much, much better. We will not be returning and I do not recommend you stay here.
Subratings:

Impeccably clean and stylish hotel in a charming building
User: jackiefisk from: Chalfont St Peter, United Kingdom
Trip Type: Couples
Published Date: Oct, 12, 2022
Travel Date: Oct, 1, 2022
Rating: 5
Impeccably clean with friendly service and amply supplies with all facilities for a comfortable stay. The old building has been carefully modernised without losing its charm. We stayed in Oliver Room (room 1) which had a welcoming and freshly decorated bedroom with very comfortable bed and linen. There was also a sitting area and small kitchen, with coffee machine and plentiful supply of coffee pods. We met the staff on arrival who were friendly and welcoming - be aware that it is only staffed until mid-afternoon, but there is a number to call if any problems.

Good Starting Point for Blue Ridge Mountains and Excellent Staff
User: DarcyDoolittle from: Kansas City, Missouri
Trip Type: Couples
Published Date: Sep, 19, 2022
Travel Date: Sep, 1, 2022
Rating: 5
We stayed two nights in the Shirling room which comprised sitting room, kitchen, bathroom and bedroom. There are no other facilities provided. However local restaurants were fine (though not fine dining). We had dinner at Mimslyn Inn and Il Vesuvio. Food was tasty at both and the Karaoke at Il Vesuvio was fun. We had breakfast at the Quality Inn which was a typical US diner, great value and tasty. Whilst there we had a problem with our hire car. Manager Jackie and Jen at the Laurance Hotel could not have been more helpful. They found a garage willing to look at the car at short notice. The Marlow Ford Dealership in Luray was really helpful also. They didn't have replacement tyre and the lady who tracked down a replacement tyre at another garage on our route deserves a special mention.
Subratings:

charming old hotel in lovely Luray
User: 39ullin from:
Trip Type: Couples
Published Date: Aug, 14, 2022
Travel Date: Aug, 1, 2022
Rating: 5
Yes the rooms are pricey compared to other hotels, but you get to stay right in the heart of Main St. Luray, easy walking distance to the Greenway. Lots of little quirks in the rooms, but that is part of the fun with finding out new things. Not a generic hotel room for sure.
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